Advertising Balloons and 9 More Proven Ways to Drive Traffic to Your New Home Community Event
Most new home community events underperform. Not because the homes are wrong or the pricing is off, but because people never found the event in the first place.
Every weekend, potential buyers drive past new communities without realizing there is a grand opening or model home tour happening. They are distracted, moving fast, and surrounded by competing messages. Meanwhile, your sales team waits inside a beautifully staged model home, wondering where everyone is.
The builders who consistently draw crowds have figured something out. They use a combination of tactics that grab attention before the buyer even starts searching. Below are 10 field-tested ways to drive traffic to your next new-home community event.
Advertising Balloons and Blimps
Nothing pulls eyes off the road faster than a giant helium balloon floating above your community entrance. Advertising balloons are visible from hundreds of feet away, often a quarter mile or more, depending on terrain and balloon size. They create instant curiosity and signal that something worth stopping for is happening right now.
This matters because most home shoppers do not plan their weekends around visiting model homes. They happen to be driving by, see something that catches their attention, and decide to pull in. A large tethered blimp or helium advertising balloon makes that decision easy. It does the work of a billboard, a sign spinner, and a directional arrow all at once.
Large helium advertising balloons come in various sizes and can be customized with colors that match your builder brand. Tethered advertising blimps offer even greater visibility and can display simple messaging. Custom shapes and branded inflatables create memorable impressions that families talk about after they leave.
The practical advantages are significant. Weekend rentals are available with no long-term contracts required. Setup is fast, often under an hour. The visual impact is immediate and requires no additional staffing to maintain. Even when your sales team is busy with other visitors, the balloon keeps working overhead, pulling in the next car.
For builders running events in competitive markets like Phoenix, Dallas, Austin, or Albuquerque, advertising balloons consistently outperform other attention-grabbing tactics on a cost-per-visitor basis. You can learn more about sizing and availability at arizonaballoon.com.
Directional Signage and Wayfinding
Once a driver notices your event, they need to know exactly how to get there. Directional signs placed at key intersections within a one to two mile radius can guide traffic from major roads into your community. Use bold colors, simple arrows, and minimal text. The goal is instant comprehension at 40 miles per hour.
Place signs where drivers make decisions, such as turn lanes and stoplight intersections. Check local sign ordinances before installation and remove them promptly after each event to maintain good relationships with the city.
Geo-Targeted Social Media Ads
Platforms like Facebook and Instagram allow you to target users within a specific radius of your community. Run ads the week before your event and boost them on Saturday and Sunday mornings. Use clear photos of your model homes and a simple message about the event date and time.
Geo-targeting works well because it reaches people who are already nearby and likely in-market for a home in that area. Keep your budget modest and focus on reach rather than clicks.
Google Local Services and Pay-Per-Click Ads
When someone searches for new homes in your area, you want your community to appear at the top. Google Ads can target high-intent keywords like “new homes in [city]” or “model homes open this weekend.” Local Services ads add credibility with reviews and verified business information.
Set a weekend-specific budget and pause the campaign when the event ends. This keeps your spending efficient and focused on the days that matter most.
Email Blasts to Realtor Databases
Realtors bring qualified buyers. Build a list of local agents and send a short, professional email announcing your event. Include the date, time, address, and any realtor incentive you are offering. Keep the email under 150 words so it gets read.
Send the email on Tuesday or Wednesday before a weekend event. Follow up with a reminder on Friday morning.
Realtor Incentive Programs
Offer a meaningful bonus for realtors who bring buyers to your event. This could be a flat fee, a percentage bump, or a gift card for registered visitors. Make the incentive easy to understand and easy to claim.
Publicize the incentive in your email blasts and on your website. Realtors talk to each other, and a generous incentive program builds long-term loyalty.
On-Site Food Trucks or Family Activities
Give families a reason to stay longer. A food truck, face painting station, or bounce house turns a model home tour into a weekend outing. Parents appreciate having something for kids to do while they walk through homes.
Choose vendors that are easy to set up and do not require extensive permitting. Promote the activities in your advertising so visitors know what to expect.
Partnerships with Local Businesses
Team up with a local coffee shop, bakery, or restaurant to provide refreshments at your event. In exchange, they get exposure to your visitors and you get a more welcoming atmosphere. Cross-promote the event on each other’s social media pages.
Local partnerships also help your community feel connected to the surrounding area, which matters to buyers evaluating neighborhoods.
Printed Flyers and Door Hangers
Old-fashioned door hangers still work, especially in established neighborhoods near your new community. Target homes within a two-mile radius and focus on areas with older housing stock. Your message is simple: new homes are available nearby, and this weekend is the best time to see them.
Hire a local distribution service or use your own team. Track results by including a specific offer or code on the flyer.
Yard Signs and Banner Stands
Place professional yard signs at every entrance to your community and at key visibility points inside. Banner stands near the sales office create a polished, event-ready appearance. Use consistent branding across all signage so visitors know they are in the right place.
Yard signs are inexpensive and reusable. Invest in quality materials that hold up to sun and wind.
Your model homes are ready. Your sales team is prepared. The only variable is whether enough people show up to see what you have built.
The tactics above work best when combined. Advertising balloons pull drivers off the road. Directional signs guide them in. Social media and email fill in the gaps for those who plan ahead. But it all starts with visibility.
If people cannot find your community, they cannot visit it. Test advertising balloons for one weekend and see the difference. Visit arizonaballoon.com or call to find out what works best for your location. Setup is fast, contracts are flexible, and the results speak for themselves.
For more information, call 1-800-791-1445 or email Sales@ArizonaBalloon.com.