Giant balloons are on the way in to New Mexico and Aliens are on the way out. According to the New Mexico Business Weekly a new advertising campaign by M&C Saatchi for the New Mexico Tourism Department is sending the Aliens back to outer space and floating in giant balloons.
M&C Saatchi beat out 15 other firms for the $2.7 million advertising and marketing contract with the New Mexico Tourism Department.
Balloons, especially hot-air balloons, have been associated with New Mexico for years and this is a natural take-off on that relationship. Each year Albuquerque hosts the largest hot-air balloon festival in the world. Visitors and balloonists from around the world come to take part in or observe the balloon festival. Hundreds of giant balloons take part in this extravaganza and it generates thousands if not millions of dollars in free publicity for the state and millions of dollars are pumped into the New Mexico economy.
Great work by M&C Saatchi to harness this natural connection.