Promote Your Brand with Custom Balloons
There is something special about balloons that instantly brings out the child in all of us.
The bigger the balloons the better! Appealing to this inner-child in consumers is a great way
to get your product or service noticed and remembered. Promoting your brand with custom
balloons is the perfect compliment to any marketing plan. Here are a few key guideline to
remember when product branding with custom balloons.
Make it Relevant
Ensure that balloons are relevant to your brand. If you own a cookie shop, design a
store-front cookie balloon. Your marketing mission is to get noticed and remembered, so the
next time someone is craving a cookie they will think of “that cookie store with the huge
chocolate chip cookie balloon.”
Make it Stand Out
Design your balloon to stand out from the crowd. Use vibrant colors such as: orange, yellow,
or lime-green. Go big. The size of your balloon will depend on what type of event you are
marketing at. You want to choose a balloon size that will instantly attract customers eye’s
your way. Consider placing several smaller ones together to make a large impact.
Make it Visible
Think about the positioning of your balloons carefully. Take a look around. Ensure that your
business balloon can be readily seen by your target audience. The last thing you want is a
great balloon that is blocked by trees or invisible from the street.
Make it Frequent
Your balloon marketing efforts don’t stop with the first balloon appearance. Keep up the
program. Frequently use your brands custom balloons at your store-front, special events,
local fundraisers; anywhere your business is promoting itself.
Remember that when promoting your brand with custom balloons your efforts should be
concentrated on getting noticed and remembered. Appeal to that child in all of us and wow
your target market with a custom balloon that is bright, big, and fun! And most importantly,
keep the momentum going with frequent balloon marketing efforts.
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