Giant Inflatables for Business Marketing
Competition for the public’s spending dollar is intense, and with the plethora of marketing techniques online and offline, some businesses are resorting to utilizing giant inflatables as a medium of advertising in order to increase their visibility to the public. The question is, do they work and, who uses them?
According to the claims of some of the manufacturers of these advertising balloons and advertising blimps, they are effective in that they are giant flying billboards and are difficult to ignore because of the sheer size of them, and they can also attract attention from miles away.
The inflatables come in all shapes and sizes, and the bright colors help to create excitement and aiding customers in putting them in a receptive state of mind, which in turn increases business. A good incentive for using the inflatables is that they can be used both indoors and outdoors.
Businesses that use inflatables to advertise to entice customers to purchase their products or services include auto dealerships, auto repair shops, restaurants, and apartment complexes, to name a few. They can also be used at trade shows, parades, festivals, and street fairs — pretty much anywhere to advertise any business or event.
Some of the benefits of utilizing the giant inflatables include cost effectiveness, the light weight creating ease of portability, and they last longer and look better. The inflatables can go as high as 120 feet in the air, thus attracting attention to the businesses they’re advertising.
Utilizing inflatables to attract more business is just another innovative means of advertising, and they seem to work.